While it might not be as shiny and new as social media, email is (surprisingly to many) hands down the digital marketing channel with the highest ROI. According the Direct Marketing Association, for every dollar spent on email marketing, the average return is $44.25.
Bear in mind 95% of online customers use email and 91% of them check their email at least twice a day. And because it’s permission-based marketing, it ensures you’re reaching your most interested customers…those who have chosen or opted-in to hear more from your business.
Email can be sent to prospects or customers for pennies per message (in fact they are free for email subscriber lists of up to 2,000 people). So it offers local businesses an easy, low-cost way to easily reach their most interested customers.
It also leads to sales. Almost 67% of online consumers have bought something as a result of an email marketing message. That’s far more than the number of people that have bought something direct from Facebook which pales in comparison at 20%.
Talk to us about how we can help you use email to grow your local business today.