Your Local Customers are Using Voice Search to Find Your Business - Are You Ready?

Astute local business owners that pay close attention to their mobile search analytics are picking up on an emerging trend: an increase in question-type and long-tail queries. For anyone that doesn’t know, long tail queries are the search phrases used by potential customers that are very specific to the products or services you sell.

So what’s the reason behind the increasing frequency of these type of searches? It’s quite simple. More and more of your customers are opting to use voice search to get the answers and information they seek online.

For many a smartphone user it’s now become too bothersome a task to punch letters into a white search box. Especially when you can get those answers much faster (and with far less effort) by simply using your voice to utter a few words.

If you think voice search won’t ever take off, it’s already well on the way. The Global Web Index Study of Internet Users reports an incredible 20% of all mobile searches are currently of the voice kind. And as A1 technology forges ahead with powerful strides in this field, the growth will continue to rapidly rise. In fact, it’s estimated that by 2020, 50% of all searches will be voice.

So where does local fit into this? As it stands voice searches are 3X more likely to involve looking for local information. These local searches could include anything from checking out nearby restaurant reviews to getting the contact details of the closest emergency dentist. Local businesses can reap the rewards as a result of early-mover advantage by taking action now.

How to prepare your local business for voice search

So if you’re a local business owner you’re probably wondering how you can best prepare your local business for this upswing in voice search. First thing you need to realise is that we don’t search using our voice in the same way we search using a keyboard.

Whereas text searches tend to be shorter eg “boiler repair”, voice searches typically include a string of words eg “boiler repair emergency service near me”. With that in mind here are a few tips to get you started…

  • Incorporate more conversational-type words into your content. Comb your sales and market research data for the exact words your customers use to describe your business and their needs around it.
  • Pay attention to your customers conversations as you serve them…noting the questions they frequently ask. These are the type of questions they may well be asking Google using voice search.
  • Create content that answers the highest-value queries you hear most often. These will naturally be more profitable.
  • Produce content to match longer queries. As mentioned already text queries tend to be shorter in comparison.

Prepare your site for the future, today. While we haven’t quite reached the death of the keyboard (nor do I imagine we will any time soon), voice search is only going to grow in importance (and with great speed) over the coming years. It’s convenient and quicker. If you want your local business to capitalise on voice search ahead of the masses, now is the time to start taking action.

If you need any help getting your voice search SEO campaign started get in touch.


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